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Love them like family. Feed them like family.

Only the Best from BLUE

Only the BEST

BLUE foods consist of the finest natural ingredients because that’s the BLUE philosophy...

“Love them like family. Feed them like family.”

At BLUE, they’ll tell you: “We love our pets, which is why everything we do always comes back to the idea that we think of them as family. Our goal is to create the healthiest foods possible - because a healthier dog or cat is a happier one, and a happier pet means a happier pet parent. That care and dedication goes into every bag we make.”

What’s in BLUE and Why

BLUE foods consist of the finest natural ingredients combined in perfect balance for superior nutrition. BLUE starts with delicious, high-quality ingredients for full flavor and a taste-tempting aroma. But this mix would not be complete without vitamins, minerals, and antioxidants - in combinations intensively researched and precisely modified in each recipe to suit the very specific needs of the individual pet: dogs, cats, lifestages, weight conditions, taste preference, and personal feeding choice.

6 Nutrient Classes

Like us, dogs and cats need a balanced diet than comprises all six nutrient classes:

  • Proteins
  • Fats
  • Carbohydrates
  • Vitamins
  • Minerals
  • Water

Without these nutrients, your cat or dog would not have enough energy for getting through his/her day, growth or well-being.

Look for Quality Ingredients

Of course, the quality of the ingredients is paramount. You can often tell the quality of the ingredients just by reading the label. For example real chicken meat is a higher quality protein source than chicken or poultry by-product meals; chicken fat is considered a higher quality source of essential fatty acids than generic “animal fats.” Carefully reading the ingredients list will expose differences like these and give you all-important information as to the overall quality of the food.

High-Quality Protein Sources

Which nutrient is essential for the healthy growth of cells, tissues, organs, enzymes, hormones, and antibodies? Which nutrient is needed for growth, maintenance, repair, and energy? Protein is the powerhouse your pet’s body needs to grow and thrive. Animal-based proteins (chicken, turkey, lamb, beef, fish, and egg) have complete amino acid profiles - which means they contain a wider variety of the amino acids your dog or cat can use.

You’ll notice that BLUE labels always list a high-quality protein as the FIRST ingredient: deboned chicken, lamb or fish. So you know there’s more of that ingredient than any other in that food.

You’ll also notice some other traditional brands provide proteins from lower quality sources such as poultry or chicken by-product meals, or - even worse - corn or soy. You’ll never see that with BLUE!

Fats Provide Energy

Fats provide more than twice the energy of proteins or carbohydrates, and are the most concentrated form of food energy. Without them, you body - or your dog or cat’s body - cannot absorb and utilize fat-soluble vitamins like vitamin A, vitamin D, and vitamin E. Fats also supply essential fatty acids which help provide healthy skin and coat and help reduce inflammation.

You’ll find only the best sources of fats in BLUE - wholesome vegetable oils like flax seed and sunflower, and superior fish oils from herring and salmon. You will also see chicken fat as a significant ingredient in many BLUE products.

How will you see the quality of the fats in BLUE? Your dog’s or cat’s coat will be ample evidence. If you dog or cat has a rough, course or dry coat, and dry or oily skin, you may see a huge improvement once you start feeding BLUE. When you see a coat that’s silky, shiny, and glowing with health and vitality, that’s likely the result of high-quality proteins, fats and oils found in BLUE.

Who Needs Carbohydrates?

In addition to healthy fats, your cat or dog also needs whole grains like ground brown rice, or whole ground barley and oats, for energy. These grains are easily digested and that means more of the good stuff gets where it needs to get to keep your pet healthy and energetic.

The fiber in these whole grains - both soluble and insoluble - is critical to healthy intestinal function. So, it’s easy to see why these wholesome whole grains help round out BLUE recipes. Importantly, BLUE never uses less expensive and less effective processed or “fractionated” grains. And, of course, BLUE never uses corn, wheat or soy - all of which are considered by nutritionists to be lower in quality - and often implicated in pet allergies.

Wholesome Fruits & Vegetables

Where would your pet get necessary phytonutrients, antioxidants, and enzymes without fruits and vegetables? And how would they get all the natural vitamins, minerals and fibers they need to stay healthy and feel good without fruits and vegetables? They wouldn’t! That’s why you’ll see peas, potatoes and carrots on the label to provide natural vitamin A. And blueberries (the super berry!) as an exceptional source of vitamin C.

Still More Vitamins & Minerals...

Years of intensive research has shown that vitamins and minerals work together - in conjunction with the body’s natural enzymes - to aid in digestion, reproduction, and muscle and bone growth. Your pet can’t have healthy skin or a silky coat, or a robust immune system without the right balance of vitamins and minerals either.

Look at BLUE’s label and you’ll see the vitamins and minerals your pet needs, and in the right amounts. Some names you’ll recognize: manganese, iron, potassium, copper, calcium and phosphorus.

One more way BLUE helps ensure your pet gets the minerals needed for optimum health is by supplementing their food with chelated minerals. You see, minerals can be hard for dogs and cats to absorb, so a chelated mineral is “attached” to easily absorbable amino acids. That means the mineral will get into your pet’s bloodstream more quickly and easily. It’s been proven that chelated minerals are up to four times more readily absorbed than commonly used inorganic minerals. Chelated minerals are just one more good reason to feed BLUE.

Exclusive LifeSource® Bits

Did you know that heat destroys the potency of many vitamins and minerals? It’s true. Cooking can degrade vitamin C, a key antioxidant, by as much as 75%! Most shocking is that many leading pet food manufactures cook their vitamins and minerals along with the rest of their food - so effectively ruining the potency.

BLUE’s LifeSource Bits are cold formed to preserve their potency. So, the value you see on the label is the same value your pet gets in the bowl. Plus, LifeSource Bits contain a precise blend of vitamins, minerals, and antioxidants selected by holistic veterinarians and animal nutritionists to be most beneficial to pets. These ingredients help support your dog’s or cat’s immune system, support their specific life stage requirements (puppy, kitten, senior dog, etc.), and help maintain a healthy oxidative balance.

What You Won’t See in BLUE ... and WHY

BLUE chooses only high-quality ingredients that will promote health and well-being in your cat or dog. What BLUE chooses NOT to include is also extremely telling. You may find many of the following less-desirable ingredients in other traditional brands of pet food - but not in BLUE. You won’t find:

  • Chicken or poultry by-product meals. BLUE uses only “chicken meal” or “turkey meal” made from whole meat of the birds - never the by-products!
  • Corn, Wheat, or Soy Proteins (Glutens). Many pets react to these lower quality protein sources as allergens. These grains are not as complete (no complete amino acid profiles for easy absorbtion and digestion). So, why do other pet companies use them? To increase protein levels without using the (better quality) more expensive meat, poultry, or fish proteins.
  • Artificial Colors, Flavors, or Preservatives. You won’t see preservatives like BHA, BHT, ethoxyquin, or propylene glycol in BLUE. The reason you won’t find artificial colors or flavors to improve the appearance or taste of the food is that wholesome, natural ingredients provide all the flavor you cat or dog needs!

BLUE hopes this information helps you better understand the choices they make to create a truly healthy and nutritious pet food. BLUE believes, “Love them like family. Feed them like family.” If you believe the same, the decision about what to feed your four-legged family members just got a whole lot easier!

Shop for BLUE dog food or BLUE cat food now.