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Blue Buffalo: What's New from BLUE
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Love them like family. Feed them like family.

What's New from BLUE

Why BLUE? Because only BLUE is made with the unique combination of high-quality, natural ingredients plus exclusive LifeSource Bits.

We love our dogs and cats like family so we want to feed them with the same care as family. That's why BLUE(TM) is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource(R) Bits.

You'll be surprised to know that many of the well-known pet food brands contain ingredients like chicken by-product meal or poultry by-product meal, corn, wheat, soy or artificial preservatives. When you compare dog food or compare cat food, we think you'll find BLUE is a better choice-one that you can feel good about giving your

The Finest Natural Ingredients
for Superior Nutrition

All of our great-tasting, natural and holistic
BLUE dog food and BLUE cat food recipes feature:

  • Deboned chicken, lamb or fish is the FIRST ingredient
  • Wholesome whole grains
  • Garden vegetables & antioxidant-rich fruit

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Our Exclusive LifeSource® Bits
Help Maintain a Healthy Oxidative Balance

All BLUE dog and cat foods contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists.

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

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No Chicken or Poultry By-Product Meals and Nothing Artificial.

Many leading pet food brands use ingredients that aren't the best quality.
BLUE uses only the finest natural ingredients and:

  • NO chicken or poultry by-product meals
  • NO artificial flavors, colors, or preservatives
  • NO corn, wheat or soy, as they have been linked to allergic reactions in some dogs